Eliyahu M. Goldratt: The Goal: A Process of Ongoing Improvement
Pat Fallon: Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
David Packard: The HP Way: How Bill Hewlett and I Built Our Company (Collins Business Essentials)
Jeff Benedict: The Mormon Way of Doing Business: Leadership and Success Through Faith and Family
David Taylor: Never Mind the Sizzle...Where's the Sausage: Branding based on substance not spin
Terry Pearce: Leading Out Loud: Inspiring Change Through Authentic Communications, New and Revised
Kerry Patterson: Crucial Conversations: Tools for Talking When Stakes are High
Gordon MacKenzie: Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with Grace
Graduated with a degree in History and English from the University of Utah. Worked as a copywriter, producer, and creative director for a variety of companies and clients including Publicis Dialog, FranklinCovey, PETsMART, UnitedHealthCare, American Express, and Wells Fargo Bank. Currently the VP Operations for LogoWorks, the leading provider of online graphic design to small businesses, recently acquired by HP.
Email: brandstory at gmail.com.