For those who want to read more than what I have to say about brand stories, here are a couple of story-related links you may enjoy:
2. Jeff Kallay's thoughts about NPR's StoryCorps. He says, great experiences create great stories. He's right.
3. Josh Shipp's thoughts on how to talk to a teen (free PDF). Believe it or not, there's a lot here that applies to marketing. He starts with a great story to draw you in, then walks through his formula: entertain, inspire, empower. Great advice for anyone talking to consumers of any age.
Bonus Link: John Jantsch on telling stories with numbers. The post is a little old, but focuses on what makes stories work—details.