Brand Story: My Review of Whatever You Think, Think the Opposite

May 31, 2006

My Review of Whatever You Think, Think the Opposite

UPDATE: THIS ENTRY HAS BEEN CROSS POSTED AT THE NEW BRANDSTORY BLOG WHERE I NOW WRITE. I'D BE HONORED IF YOU WOULD CLICK THROUGH AND ADD IT TO YOUR BOOKMARKS.

A few weeks ago, CEO-READ put out a call for willing book reviewers. They offered to send a book to anyone who would read and review it.

I volunteered and they sent me a copy of Whatever You Think, Think The Opposite by Paul Arden. Boy do I wish I could recommend this book. But I can't. It's a waste of the paper it's printed on.

You can read my review here.

Thanks to Todd and Kate for the opportunity to contribute to CEO-READ (one of my favorite blogs).

May 31, 2006 12:49:08 PM | Books

3 Comments

thanks for your comments
thanks

Posted by: logo design | February 27, 2009 at 01:45 PM

What the hell are you talking about? it's one of the best books i've ever read. i read it a while back and thanks to that book i am now the CFO of a major company.
did you even read the book or was there too much wording? (hint: most of the book is pictures!)
you must be some funny guy...reading your review was a waste of an "internet page".

Posted by: someone who knows what he's talking about | November 19, 2009 at 05:20 AM

The fact that you comment without using your name says it all. But let's assume that thanks to this book you really did get hired or promoted to CFO, please let us know which "major company" you work for so we can sell the stock.

Yes, I read the book. Twice actually—looking for a reason to like it. Yep, it's mostly pictures, sprinkled with lame advice. I'm sorry you felt that reading my review was a waste of your time.

Posted by: Rob | November 19, 2009 at 12:49 PM

The comments to this entry are closed.

Unexcused Absence It's been a little while since my last post. My time has been spent on other, more pressing things (new responsibilities at work, kid's soccer leagues, training, etc.). It didn't take long to get out of the habit. And to wonder if my thoughts really add to the conversation? Interestingly, I'm not the only one who has been away for a while. Some of my favorite bloggers: Mark Silveira, Matt Galloway, and Marc Babej (among others) have all stepped away from the keyboard (hopefully, not permanently). After taking some time away I know this much: I won't be writing as often. Hopefully what I do add to brandstory in the coming months will be better for it.

Life After the 30-Second Spot: The BrandStory Review UPDATE: THIS ENTRY HAS BEEN CROSS POSTED AT THE NEW BRANDSTORY BLOG WHERE I NOW WRITE. I'D BE HONORED IF YOU WOULD CLICK THROUGH AND ADD IT TO YOUR BOOKMARKS. Last week I heard a few minutes of NPR's On The Media, where Bob Garfield laid out a doomsday scenario for broadcasters (transcript here). Bob said: "A little over a year ago, we floated a theoretical chaos scenario. It goes like this. Mainstream media, especially network TV, lose so much audience, they can no longer attract the advertising revenue they need to sustain their content, leading to still more audience defection, then more advertiser defection, and so on into the toilet, all before the on-line brave new world is ready...