UPDATE: THIS ENTRY HAS BEEN CROSS POSTED AT THE NEW BRANDSTORY BLOG WHERE I NOW WRITE. I'D BE HONORED IF YOU WOULD CLICK THROUGH AND ADD IT TO YOUR BOOKMARKS.
Michelle Miller at WonderBranding points us to a terrific (so far) series on effective copy writing from the geniuses—Jeff Sexton in particular—at FutureNow. I've had the opportunity to work with the FutureNow team. They know what they're talking about.
The Third Installment focuses on intensity and involvement. The fourth should be up on Monday.
This is very good stuff. Not just the advice, but the copy examples are also stellar.
Check it out at Grokdotcom.
And if you like that, here's another favorite: How to Write Better Ads. Great advice that most writers have forgotten (or never learned).