UPDATE: THIS ENTRY HAS BEEN CROSS POSTED AT THE NEW BRANDSTORY BLOG WHERE I NOW WRITE. I'D BE HONORED IF YOU WOULD CLICK THROUGH AND ADD IT TO YOUR BOOKMARKS.
Today at the Brains of Fire blog, Robbin posted a short movie well worth six minutes of your day. It perfectly illustrates that how you tell your story is just as important as having a story to tell. Watch for yourself: