March 29, 2010

100 Best Business Books of All Time—Brandstory Review

A little over a year ago, Todd Sattersten sent me a copy of his (then) new book, The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You, coauthored by Jack Covert. In exchange for the book, I was supposed to provide feedback. For a variety of reasons I took a hiatus from blogging about the same time and never got around to posting my thoughts. So this is long overdue. My apologies to Todd and Jack.

As anyone who has browsed the Business section of the bookstore knows...

To read the rest of this entry, please click here and visit the new Brandstory blog.
Mar 29, 2010 6:46:49 PM

The comments to this entry are closed.

NEXT POST
Brandstory is Moving, Please Click Through... After taking significant time off to pursue a master’s degree and then to settle back into life, it feels like the time is right for me to return to the Brandstory blog. But with a twist. I’m moving the blog to a new location and changing the design a little bit. If you’ve included Brandstory in your blog roll in the past, I would be forever grateful if you would update the link to the new blog. And if you haven’t included Brandstory in your blog roll, I would be even more grateful if you decided to do that now (using the new location, of course). Of course you can subscribe to the RSS at the new location as well....
PREVIOUS POST
Rethinking Business School This post doesn't have much to do with marketing or stories, it's just something I've been thinking about for the past couple of days... I have been reading Seth Godin’s new book, Linchpin, in which he is very critical of the failure of our education system to teach creativity. He argues that we churn out legions of “factory workers” who appear happy with meaningless jobs in exchange for the security of a paycheck. We are taught to follow directions, color within the lines, and never question authority. And we learn those lessons very well. (The way Seth describes it is far more nuanced.) At the same time, I have been reflecting on... To read the rest of this entry, please...

rmarsh

The TypePad Team

Search

Recent Comments