April 09, 2010

Finding a Brand Voice

Finding a brand voice is hard. Really hard.

But there are brands that do it well (at least for awhile). Apple. Mini Cooper. The Economist. Every time you see a marketing effort for one of these brands, it’s as if it were created by the same person that did the last one. Different execution, same voice.

How do they do it where others fail?

To read the rest of this entry, please visit the new Brandstory blog.
Apr 9, 2010 7:58:44 PM | Brand Story, Branding

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