Does Your Brand Have a Bingo?

A few weeks ago I was driving my car—running errands—with my four-year old daughter, when she yelled out, “bingo!” A few minutes later she did it again. “Bingo,” she said, “Now I have more bingos than Boo" (my nine-year old boy).

I was curious, so I asked, “What’s a bingo?” She answered, “Oh, it’s a yellow car. I have hundreds of them.”

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