May 06, 2010

Fascinate—The Brandstory Review

When I first started hearing about Sally Hogshead’s book, Fascinate, I was convinced she had it all wrong. Why would anyone want to fascinate potential customers when they could be engaging and selling to them? Fascinate seemed like the wrong word.

But I’m the one that was wrong...

To read the rest of this entry, please click over to the new Brandstory blog (and consider adding it to your RSS feed while you're at it so you don't miss anything new).
May 6, 2010 11:34:54 AM | Books, Reading

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