Well, it finally came.
My last issue of Fast Company, wrapped with a special cover warning in capital letters: THIS IS YOUR LAST ISSUE!
Good bye Fast Company. What we shared was good. Really good.
As a subscriber since issue #5, we had a great thing going. But you changed. And not for the better. At first I thought it was the dot com bubble. That threw us all for a loop. But while businesses recovered, you didn't. Maybe it was the acquisition. Your style and focus definitely changed. But two editors later, you still haven't found your way.
You used to be about unique ideas like "Built to Last," "A Brand Called You," "The Wow Project" and "Permission Marketing." Now you focus on light bulbs? And horse tracks? Interesting articles, but not the kind of stuff you were printing when we first met. It's not like there aren't great ideas, new business ideas, and unique business approaches to write about.
I could go on. But why? You're different now. And you're not going to change back. I've been waiting for nearly two years for you to come around. In the words of Bob Marley, "I don't wanna wait in vain." So it's time for me to move on.
We'll always have our memories. It was good while it lasted. Good bye.