Super Bowl Ads: The BrandStory Round-up III
Obviously, the BrandStory staff is a little late in getting to this story (for good reasons and bad). But hopefully we'll make up for it with the breadth of links about this year's Super Bowl ads.
A couple of thoughts:
Why exactly did the ad for AMP energy drink need the disclaimer: "Warning: Do Not Attempt." So you're telling me I shouldn't attach jumper cables to my nipples and to a car battery? It seemed like a such good idea while I was watching your ad.
There were a couple of ads that made me think, "just because you can animate it, doesn't mean you should" including the lame Chinese-accented pandas for SalesGenie, the dancing lizards for SoBe, and the seemingly endless Fox promotions for NASCAR. Did the fake race through the engine make you want to watch? Me neither. And I have a hard time believing that it didn't occur to anyone on SalesGenie marketing staff that their ad would be offensive. Could it be a deliberate strategy to get us talking about the ads days later?
Just in case you were wondering, my favorite ads were for Tide (talking stain) and Coke (Jinx). Both were terrific examples of brand stories demonstrating the product benefit.
On to the links:
The guys at American Copywriter talk about the ads here. Give them a listen.
You'll find the USAToday Ad Meter here and here. There's a write-up on the ads here.
The Wall Street Journal wrote about it here and here (these links likely won't be free forever).
Some thoughts from MSNBC are here and the NYT wrote about the ads here.
And a more scholarly look (if that's possible) from the Kellogg School of Management here.
More from AdFreak and AdWeek. Or if you prefer the tabloid size, from Advertising Age and again here.
UPDATE:
Advertising for Peanuts talks about next year's ads, here.
Beyond Madison Avenue posts their take, here.
If you have a Super Bowl Ad write up or favorite article you'd like me to add to the list, please leave a comment.
