Derrick Daye of Branding Strategy Insider posts a short list of taglines/slogans from 25 consumer brands. Can you name them all?
While it makes great trivia, the amazing thing is that many of these taglines haven't been used in decades (at least one since the 60s). Yet, it is not very difficult to connect them to their brands (at least for those of us approaching middle age). It just goes to show the power of a good tagline.
Compare Derrick's original list with the following:
1. I'm lovin' it.
2. Army Strong.
3. Just Do It.
4. The Coke Side of Life.
5. That's Right.
6. A Family Commitment to Quality Since 1920.
7. We Try Harder.
8. Moving Forward.
9. Find Your Voice.
10. On the Move.
11. Life Takes Visa.
12. Be there now.
13. My Life, My Card.
14. Like Always, Like Never Before.
15. With 100% Natural Flavors (I guess Make 7UP Yours wasn't working).
16. There's an M in everyone.
17. When you care enough to send the very best.
18. Have it your way
19. All the news that's fit to print.
20. Taking on the world's toughest energy challenges.
21. Childhood is calling.
22. Imagination at work.
23. Accelerate your life.
24. --
25. Nothing beats a great pair of l'eggs.
Now can you name them all?
Kudos to those few brands that know a good thing when they see it. Sadly, they're in rare company. Too many brands these days use taglines of questionable originality or relevance to their products. How exactly does "That's Right" help me remember Wendy's? And what was the Perdue family committed to before 1920?
Other slogan lists worth checking out: AdSlogans.com, SnarkHunting, and SingleGrain.
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