May 19, 2010

Jason Fried on Brand Voice

The latest edition of Inc Magazine has a great article byJason Fried (founder of 37 Signals and author ofRework) on “Business Writing” which he describes as “bad, boring, and barely read.” When I saw the headline, I thought the article was about memos, email, and what is typically thought of as business writing. It’s not.

Although he doesn’t call it this, Jason is talking about brand voice—communicating a personality through...

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May 19, 2010 8:15:29 PM

1 Comment

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